The Millennial generation's impact on the retail world will be huge in 2020, beyond just taking pictures of avocado toast and posting it on Instagram. Their surging purchasing power, radically different shopping behaviors, and evolving product preferences are creating unprecedented opportunities and challenges for all types of retailers.
Success and failure in the coming year will flow to retailers who best understand the intricacies of the Millennial mindset and are able to execute strategies that delight a demographic group unlike any other.
- Trevor Gormley, Founder of The Millennial View
- Kausik Kannan, Senior Product Manager, Revionics
- Mike Troy, Editor-in-Chief, Retail Leader (Moderator)
Separate fact from fiction with this elusive segment and learn the top 5 keys to success to win their hearts and wallets in 2020.