I Know What You Did Last Holiday Season: Pricing Trends & Insights 

The consensus seems to be that the biggest winners of the 2015 holiday shopping season were the consumers. In this research report, I Know What You Did Last Holiday Season: Pricing Trends & Insights, we tracked and analyzed pricing data from December to January for several major retailers, including Amazon, Jet.com, and Walmart.

This report is a sequel to the report 2015 Holiday Pricing Trends Report, which analyzed pricing data from November to December and covers the same seven popular gift categories, providing an end-to-end picture of competitive pricing trends, strategies and tactics for the full 2015 holiday shopping season. 

Report highlights include:

  • Retailers with the most dynamic pricing strategies.
  • Toys and games vs. consumer electronics: which holiday gift category is more competitive and dynamic?
  • A look into pre-Christmas weekend and pre-Christmas Day pricing tactics

What our clients are saying

"We want to continue to offer our customers the most competitive pricing in the marketplace. Revionics stood out due to their strong optimization and unique advanced analytics which will help us better manage our pricing mix to improve profitability while strengthening customer loyalty."
-Quentin Gracanin, SRG Group CEO

About Revionics + Marketyze Competitive Price Intelligence


The Marketyze Competitive Price Intelligence module is much more than a price-monitoring tool. We track competitive pricing data effectively AND analyze market and internal enterprise data to discover how market related pricing events affect your company’s sales performance. We empower you to fine tune your pricing policy and maximize both sales and profits.


  • Big-Data mining solution: Our patent pending technology collects, extracts, cleans and accurately matches your products with those of your competitors, in a fully automated and self-learning process. 
  • BI Dashboard: Powerful data visualization site with filtering and drill down capabilities that facilitates efficient analysis of pricing and assortment data. 
  • Performance Monitoring: We combine and correlate competitive market pricing and internal data including sales, conversion rates and more.


Send questions and requests for additional information to [email protected].

2015 Holiday Pricing Trends Report – Part II