There have been countless articles and industry reports recently regarding effective pricing and promotions practices; however, retailers want to know how their shoppers respond to their pricing and promotions decisions. To find out, Revionics recently commissioned Forrester Consulting to directly survey consumers.* On this webinar, featuring a guest speaker from Forrester, we will share the eye-opening results of the global consumer research study to help you evaluate and adjust your pricing and promotions strategies.
Here are just a few highlights uncovered by the study:
* Understanding Retail Customers' Pricing Expectations And Tolerances, a May 2017 commissioned study conducted by Forrester Consulting on behalf of Revionics.
Vice President, Principal Analyst
Chief Marketing & Strategy Officer