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From CMO to CMO, What really matters?

Aggregated feedback from 12 CMO Club members and fellow industry experts

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A must read, providing rich peer examples and industry perspective on how best to engage your customers through omnichannel personalization.

  • Provide a peer definition of omnichannel personalization, make a case for it and identify influencers
  • Demonstrate how to shift interaction with customers from one-way monologue to a two-way dialogue in any channel
  • Identify critical enablers for execution and efficiency
  • Provide a future outlook on the Customer Experience

The CMO Guide to Omnichannel Personalization