White Paper

Three Trends Changing the FMCG Ecosystem

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Maximizing Return on Store Space with Optimization

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Provided by the Category Management Association

Abstract This paper addresses three trends that are permanently changing the FMCG competitive ecosystem affecting all industry participants including retailers, manufacturers and solution providers: Growing Power of the Retailer, The Digitally Empowered Shopper and The Big Data Big Bang.

Abstract This paper analyzes how science based integrated space and assortment optimization addresses the strategic transformation of retail store space in response to changing market conditions. Case studies show how optimization science is used to get more performance from current or reduced store space.