White Paper

The Changing Promotional Landscape

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Abstract:

The retail promotional landscape is undergoing significant and rapid changes. Today's technology-enabled and informed consumers demand more targeted, personalized promotions, with higher frequency and across more products. In addition, they expect consistency across channels. Long promotional lead times, disjointed and inefficient cross-functional processes, poor conversion rates, and tolerance for poor performing promotions are no longer a retail luxury.

This white paper covers the following topics:

- The Changing Promotional Landscape
- Maximizing the Promotional Vehicle Mix
- Becoming More Nimble: Removing Siloes & Reducing Lead Times
- Removing the Complexity
- Utilizing - e.g. Vendors' Funds & Delivering Upon Commitments
- Meeting the Challenge