Death by Discount – How to Escape the Endless Promotions Cycle


The complexities of promotions have exploded. Retailers want to change, but are stuck in the endless “death by discount” cycle, which destroys margins. It’s time to put the brakes on ad-hoc promotions and close the gaps. Find out how to eliminate wasted promotional spend during this 1-hour webinar, Retail Pricing in a Dynamic Promotional World, featuring Brian Kilcourse, Managing Partner, RSR Research and Mark Schwans, Senior Director, Revionics.

Top Five Benefits of Promotion Optimization

1. Align Goals: Align metrics and financial incentives to promotional goals

2. Turn Data into Actionable Insights: Align what drives value and what your customers respond to with your set goals and promotions

3. Forecast Smarter: Accurately sense and shape demand, cannibalization, affinity and outcome

4. Simulate Before Execution: Reduce risk and improve margins with what-if scenarios

5. Respond in Real Time: Profitably execute in-time decisions based on market and competitor data

Responsive Retail: Building Shopper-Centric Merchandising Model

Revionics’s intuitive and transparent cloud-based solutions enable performance-driven retailers globally to leverage predictive analytics and build a shopper-centric, responsive merchandising model that creates sustainable competitive advantage with a clear path to profit. Learn more.

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