Promotional waste is at an all-time high with billions spent every year on marketing that retailers “hope” resonates with shoppers. Retailers have trained shoppers to wait for discounts and promotional offers, needlessly giving away margin.

It doesn’t have to be that way and new research from Forrester Consulting, commissioned by price optimization leader Revionics, shows why. Join guest presenter, Forrester Vice President and Principal Analyst George Lawrie and Revionics Chief Marketing and Strategy Officer Cheryl Sullivan as we explore insights from the latest Revionics-commissioned Promotions Effectiveness study conducted by Forrester Consulting. Learn how to avoid common promotional pitfalls while we answer some of the most common questions from retailers, including:


Speaker Lineup

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George Lawrie
Vice President, Principal Analyst


Cheryl Sullivan
Chief Marketing & Strategy Officer

Stop the Insanity!

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