Promotional waste is at an all-time high with billions spent every year on marketing that retailers “hope” resonates with shoppers. Retailers have trained shoppers to wait for discounts and promotional offers, needlessly giving away margin.

Does price matching actually work? Are retailers unnecessarily striving for the lowest price? What are the highest performing promotions today? Forget everything you think you know about shoppers. A recent study* found that retailers are operating off of outdated shopper assumptions and are losing to competitors using advanced pricing strategies, algorithms and AI based pricing. The webinar will answers questions, including:



 

Speaker Lineup

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Speaker
Brendan Witcher
Vice President, Principal Analyst
Forrester

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Speaker
Cheryl Sullivan
Chief Marketing & Strategy Officer
Revionics

Disconnected Retail: Study Highlights Gaps in Retailer Assumptions and Shopper Reality

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