Demand for More Targeted, Personalized Promotions

The retail promotional landscape is undergoing significant and rapid changes. Today's technology-enabled and informed consumers demand more targeted, personalized promotions, with higher frequency and across more products. In addition, they expect consistency across channels. Long promotional lead times, disjointed and inefficient cross-functional processes, poor conversion rates, and tolerance for poor performing promotions are no longer a retail luxury.

White Paper Highlights

  • Learn about how the new shopping landscape is driving the need to offer the right product at the right price to the right customer
  • Understand the challenges associated with implementing optimized promotions
  • Discover what retailers can do to meet these challenges and compete profitably

The Accelerated Pace of Things to Come

To survive in today's race for relevance, you must know your customers, be personal and provide value and experience. Learn more about how Revionics can help you to develop clear and scalable processes that can adapt to what you can’t yet know or predict. Then, and only then, can you ensure that you are relevant – and successful – no matter how retail’s future continues to unfold.

The Changing Promotional Landscape