Join guest presenters from Forrester and Revionics as we reveal early insight from the not yet released study, Demystifying Price and Promotion*. Insight from this study will reveal the determining factors that drive loyalty, what shoppers look for when deciding where to shop, and how they respond to some of the most common pricing and promotional tactics.

Topics covered include:

* “Demystifying Price and Promotion,” a commissioned study conducted by Forrester Consulting on behalf of Revionics, September 2017.

 

Speaker Lineup



Speaker
George Lawrie
Vice President, Principal Analyst
Forrester



Speaker
Cheryl Sullivan
Chief Marketing & Strategy Officer
Revionics

How Well Do You Know Your Shoppers?

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