Holiday Shoppers want Transparency

The holiday shopping season can be one of the most stressful for consumers and retailers alike. If retailers can align their promotions, pricing, and channel strategy to their shoppers’ needs and preferences during the holiday season, they can reap big benefits from these insights year-round.

In this Revionics-commissioned Forrester study we looked at two groups of shoppers: shoppers who planned to get most of their shopping done on or before the start of December (planned shoppers) and shoppers who did the majority of their shopping in December (actual shoppers). Retailers can win big with holiday shoppers, but it requires understanding when, how, and where shoppers are seeking promotions.

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Holiday Shoppers want Transparency

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