There have been countless articles and industry reports recently regarding effective pricing and promotions practices; however, retailers want to know how their shoppers respond to their pricing and promotions decisions. To find out, Revionics recently commissioned Forrester Consulting to directly survey consumers.* On this webinar, featuring a guest speaker from Forrester, we will share the eye-opening results of the global consumer research study to help you evaluate and adjust your pricing and promotions strategies.

Here are just a few highlights uncovered by the study:

* Understanding Retail Customers' Pricing Expectations And Tolerances, a May 2017 commissioned study conducted by Forrester Consulting on behalf of Revionics.

 

Speaker Lineup



Speaker
George Lawrie
Vice President, Principal Analyst
Forrester



Speaker
Cheryl Sullivan
Chief Marketing & Strategy Officer
Revionics

Your Customers Have Spoken: Key Findings from 2017 Shopper Study

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