Promotional Frenzy May Be Driving Retailers into Downward Spiral

It should come as no surprise to even the most casual observer of retail trends that promotional activity has increased substantially over the past few years. What may not be as apparent is that the increase in promotional activity has not had the desired results. The frenzy of promotions may, in fact, be driving retailers into a downward spiral, a vortex of increasing promotions and decreasing sales and margins.

White Paper Highlights

  • Discover the elements that activate this damaging vortex
  • Understand how to use promotions offensively rather than defensively to escape the downward spiral
  • Learn about the available tools to help retailers plan, optimize, measure and analyze promotions

The Accelerated Pace of Things to Come

To survive in today's race for relevance, you must know your customers, be personal and provide value and experience. Learn more about how Revionics can help you to develop clear and scalable processes that can adapt to what you can’t yet know or predict. Then, and only then, can you ensure that you are relevant – and successful – no matter how retail’s future continues to unfold.

Escape the Promotional Vortex: Create More Profitable Promotions