The market research firm Smithers Apex forecasts that global sales of household cleaning products will reach $147 billion in 2017. The household cleaning products market exhibits relatively small (1-2%) but stable annual growth even in the face of economic downturns, driven by consumer focus on hygiene, safe food storage and innovative products. In this report we analyze the data that we have gathered over two months in order to provide insights into the pricing strategies of three leading retailers; Amazon, Office Depot and Walmart, and four leading eTailers; Amazon, Betty Mills, Office Supply and Shoplet.
To survive in today's race for relevance, you must know your customers, be personal and provide value and experience. Learn more about how Revionics can help you to develop clear and scalable processes that can adapt to what you can’t yet know or predict. Then, and only then, can you ensure that you are relevant – and successful – no matter how retail’s future continues to unfold.