White Paper

Markdown Optimization: Worth More than it's Price

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Like other price optimization applications for regular and promotional pricing, Markdown optimization MDO has proven ROI. CEOs and CFOs of public companies commonly mention MDO in quarterly earnings calls, and they have been doing it for years. Many retailers in the market to buy MDO applications tend to shun drawn-out proof-of-concept efforts lest they leave money on the table. These systems can pay for themselves within a 13-week season, sometimes quicker.